An Application for Persuasive Communication Instruction in Turkish Education

Ahmet Asar, Salih Gülerer

Abstract


The learning outcomes concerning the characteristics of persuasive communication are specified within Turkish curriculum from 4th grade onward. Depending on the field and purpose, persuasive communication exhibits different characteristics. Turkish language education program addresses such general characteristics of media texts as cultural transmission, interpretation, elucidating, entertaining and persuading. In Turkish courses, activities regarding the characteristics of persuasive education are not implemented. Therefore, this particular study primarily aimed to provide activities concerning persuasive communication instruction with the aim of assisting secondary school students analyze and interpret media texts. In this mixed methods study, the data were collected through literature review, pre-post test and course activities towards persuasive communication used in education, public relations, advertisement and propaganda. The activities were carried out with 14 voluntary students attending 7th grade in a Turkish state school. Pre and post-test activities were assessed by two experts. The results were keyed into SPSS 18 program. The data were analyzed via paired sample t-test and Wilcoxon Test together with students’ opinions. Based on students’ performances evaluated prior to, during and after the activity, it has been concluded that learning towards the characteristics of persuasive communication occurs with a significant level. As a result, teaching the characteristics of persuasive communication in Turkish lessons should be considered.

Keywords


Turkish Education, Persuasive Communication, Propaganda, Ads, Public Relations

Full Text:

PDF

References


Ayhan, A. (2007). Propaganda Nedir? Litera-Türk yayınları.

Beyreli, L. & Konuk, S. (2018). A Research on the Improvement of Persuasive Writing Skill of Sixth Grade Students in Secondary School. Education & Science/Egitim ve Bilim, 42(193). http://dx.doi.org/10.15390/EB.2018.7520

Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö., Karadeniz, Ş., & Demirel, F. (2013). Bilimsel Araştırma Yöntemleri. Pegem Akademi.

Cialdini, R. B. (2021). İknanın Piskolojisi (Y, Fletcher, trans.). MediaCat. 2001.

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.

Domenach, J. M. (1961). Siyasi Propaganda. Remzi Kitabevi.

Ellul, J. (1973). Propaganda the Formation of Men’s Attitudes. Vintage Books.

Erad, D. (2018). Video Games as a Propaganda Tool: Representation of the USA (Master’s thesis). Middle East Technıcal Unıversıty.

Geçikli, F. (2012). Propaganda, From Past to Present. Istanbul University Faculty of Communication Journal, 9, 265-279. Retrieved from https://dergipark.org.tr/tr/pub/iuifd/issue/22880/244659.

Güllüoğlu, Ö. (2009). A Theoretical Assessment of the Relationship between Public Relations and Propaganda. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 12(1-2), 505-520.

Kaplan, K. & Cifci, M. (2020). Propaganda özelinde görsel olanı eleştirel okumak. International Journal of Turkish Literature Culture Education, 9(1), 316-335.

MoNE (2019). Turkish Course Curriculum 2019. MoNE

NPEC. (2000). Definitions and Assessment Methods for Critical Thinking, Problem Solving and Writing. U. S. Department of Education.

Ogle, D. (1986). K-W-L: A Teaching Model That Develops Active Reading of Expository Text. The Reading Teacher, 39, 564-570.

Okur, A., Süğümlü, Ü. & Göçen, G. (2103). Persuasive Speech And A Comparative Study (Australia Mother Tongue Training Course Materials And Turkish Sample). Electronic Turkish Studies, 8(8). http://dx.doi.org/10.7827/TurkishStudies.4960

Oyman, M. (2012). Önsöz. İkna Edici İletişim (1st. ed., pp. 2-19). T.C. Anadolu Üniversitesi Yayını.

Qualter, T. H. (1962). Propaganda Teorisi ve Propagandanın Gelişimi. Ankara Üniversitesi SBF Dergisi, 35(1),

-307.

Robinson, P. (2017). Learning from the Chilcot report: Propaganda deception and the ‘War on Terror’. International Journal of Contemporary Iraqi Studies, 11(1-2), 46-73. https://doi.org/10.1386/ijcis.11.1-2.47_1

Rusu, M. L. & Herman, R. (2018). The Implıcations of Propaganda as a Social Influence Strategy. Bulletin Scientific, 23(2), 118-125. https://doi.org/10.2478/bsaft-2018-0015

Walton, D. (1997). What Is Propaganda, And What Excatly Is Wrong With It? Public Affairs Quarterly, 11(4)

-413.




DOI: https://doi.org/10.7575/aiac.ijels.v.9n.3p.137

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2013-2022 (CC-BY) Australian International Academic Centre PTY.LTD.

International Journal of Education and Literacy Studies  

You may require to add the 'aiac.org.au' domain to your e-mail 'safe list’ If you do not receive e-mail in your 'inbox'. Otherwise, you may check your 'Spam mail' or 'junk mail' folders.