Investigation of Semiotics in Public Service Anouncement of Radio Health Channel

Tahere Jolani, Mohammadreza Pahlavannezhad, Hasan Khojaste

Abstract


Semiotics is one of the branches seem that comprehending of It is very helpful in the process of programming the new structures in the mass media programming ; and one of these new formats called public service announcement (PSA) is not an exception among them. The author of this study examines the semiotics of factors and constructive elements of PSA in the radio channel of health. A channel that appears in today's fast world has very important tips in health realm.


Keywords


Semiotics, radio, PSA

Full Text:

PDF

References


Agrawal, J, & Kamakura, W.A. (1995). The economic worth of celebrity endorsers: An event study analysis. Journal of Marketing, 59, 56-62.

Ahmadi B. et al. (2006). Structure and texts. Tehran center, Iran.

Bohner, G., & Wanke, M. (2002). Attitudes and attitude change. New York: Psychology Press.

Chandler, D. (2009). Foundations of semiotics (Mehdi Parsa) .tehran: sureyeh mehr.

Compernolle A. (2014). Profiling second language sociolinguistic development through dynamically administered strategic interaction scenarios. Language & Communication, 37, 86–99.

Cover, R. (2016). Interactivity, Digital Media, and the Text, Digital Identities. Creating and Communicating the Online Self, 71–101.

Danes, M. (2010). Semiotics of media (Goodarz Milani and Behzad. Doran, translators) Tehran: Chapar and Anisa nama.

Graan A. (2016). The Nation Brand Regime: Nation Branding and the Semiotic Regimentation of Public Communication in Contemporary Macedonia. Signs and Society, 4, S1, 70-105.

Hyde, S., et al. (2001). Television & radio announcing.san fransisco state university. Boston. New York.

Jolani, T. (2007). Factors in creating the cohesion context of social Radio (senior thesis) Tehran: Beheshti College, Faculty of Literature

Jorgens, J., et al. (2013). What make a successful PSA cam paign? www.psaresearch.com.

Mackay, R. (2014). The clichéd juxtapositions and pleasing patterns of political advertising. Language & Communication, 37, 100–119.

McKay, S. (2006). Media and Language: Overview, Encyclopedia of Language & Linguistics (Second Edition), 597–602.

Park M., et al., (2008). Effective Public Service Advertisements to Attract Volunteers for the Special Olympics: An Elaboration Likelihood Perspective. Sport Management Review, 11, 2, 165–192.

Safaeian, Z. et al. (2013). Public service announcement. Tehran: Office of Radio Research.

Saussure, F. (1990). The General Linguistics (Kourosh Safavi, Translator). Tehran, Hermes.

Sojoodi, F. (2012). Applied semiotics. Tehran Science, Tehran.

Tag, P. et al. (1999). Introduction notes to the semiotics of music. Liverpool, p.1-49.

Till, B.D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent, and brand beliefs. Journal of Advertising, 29(3), 1-14.

Umberto E. (2009). Semiotics (the victorious Izadi, Translator) Tehran: Sales.




DOI: http://dx.doi.org/10.7575/aiac.ijalel.v.6n.4p.129

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2012-2019 (CC-BY) Australian International Academic Centre PTY.LTD

International Journal of Applied Linguistics and English Literature

To make sure that you can receive messages from us, please add the journal emails into your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.