Exploring the Macrostructure of Management Forewords of Corporate Annual Reports

Atefeh Mobasher, Afida Mohamad Ali

Abstract


Management foreword is an unedited qualitative section of Corporate Annual Reports (CARs). It is also considered as the most widely read section of CARs which may reveal the financial condition of the company. So far, only few language studies have embarked on analysis of this section and they have mainly focused on the genre content of management foreword rather than its genre structure. Nevertheless, the few genre studies conducted had several shortcomings in the model proposed. Besides, none of the previously move analysis studies on management foreword have considered corpus analysis tools in their procedure of analysis. Accordingly, the present study is aimed to bridge the gap in previous studies by describing the genre structure of management forewords. To that aim, a qualitative genre analysis study was conducted on 64 samples of management forewords of Asian companies using AntConc software. The analysis revealed six moves and nineteen move-strategy combinations. Most of the identified moves and strategies were also identified in previous move analysis studies on management forewords and other types of business reports and hence verified. The proposed move analysis model defined move boundaries and provided the most frequent words and verbs that represent each move. Additionally, the proposed moves consist of predictable strategies which are bound to their moves and do not appear within the boundary of more than one move. The findings of the present study could be useful for ESP practitioners as teaching material and raise awareness among business ESP students about the genre conventions of this genre.

 


Keywords


Management foreword; move analysis; genre analysis

Full Text:

PDF

References


Ary, D., Jacobs, L. C., Razavieh, A., & Sorensen, C. (2010). Introduction to research in education (8th edition): Singapore: Wadsworth Cengage Learning.

Bhatia, V. K. (1993). Analysing genre: Language use in professional settings. Essex: Longman Group Ltd.

Bhatia, V. (2004). Worlds of written discourse: A genre-based view. New York: Continuum International Publishing Group.

Bhatia, V. K. (2010). Interdiscursivity in professional communication. Discourse & Communication, 21(1), 32-50.

Bursa Malaysia Berhad. (2013). Main market listing requirement. (2013, September 20), Retrieved from http://www.bursamalaysia.com/market/regulation/rules/listing-requirements/main-market/listing-requirements.

Camiciottoli, B. C. (2010). Earnings calls: Exploring an emerging financial reporting genre. Discourse & Communication, 4(4), 343-359.

Cho, H., & Yoon, H. (2013). A corpus-assisted comparative genre analysis of corporate earnings calls between Korean and native-English speakers. English for Specific Purposes, 32(3), 170-185.

Clatworthy, M. A., & Jones, M. J. (2006). Differential patterns of textual characteristics and company performance in the chairman's statement. Accounting, Auditing & Accountability Journal, 19(4), 493-511.

Conaway, R. N., & Wardrope, W. J. (2010). Do their words really matter? Thematic analysis of US and Latin American CEO letters. Journal of Business Communication, 47(2), 141-168.

Connor, U., Davis, K., & De Rycker, T. (1995). Correctness and clarity in applying for overseas jobs: A cross-cultural analysis of U.S. and Flemish applications. Text, 15(4), 457–476.

Crombie, W., & Samujh, H. (1999). Negative messages as strategic communication: a case study of a New Zealand company's annual executive letter. Journal of Business Communication, 36(3), 229-246.

De Groot, E., Korzilius, H., Ickerson, C., & Gerritsen, M. (2006). A corpus analysis of text themes and photographic themes in managerial forewords of Dutch-English and British annual general reports. Professional Communication, IEEE Transactions on, 49(3), 217-235.

De Groot, E. B. (2008). English annual reports in Europe: A study on the identification and reception of genre characteristics in multimodal annual reports originating in the Netherlands and in the United Kingdom. Utrecht: LOT.

Ding, H. (2007). Genre analysis of personal statements: Analysis of moves in application essays to medical and dental schools. English for Specific Purposes, 26(3), 368-392.

Flowerdew, J., & Wan, A. (2010). The linguistic and the contextual in applied genre analysis: The case of the company audit report. English for Specific purposes, 29(2), 78-93.

Freelon, D. G. (2010).ReCal: Intercoder reliability calculation as a web service. International Journal of Internet Science, 5(1), 20-33.

Glaser, B. G. & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. New York: Aldine.

Garzone, G. E. (2004). Annual company reports and CEO’s letters: Discoursal features and cultural markedness. In C.N. Cadlin & M. Gotti (Eds.), Iintercultural aspects of specialized communication (pp. 311-341). Bern: Peter Lang.

Garzone, G. E. (2005). Letters to shareholders and chairman's Statements: Textual variability and generic integrity. In P. Gillaerts & M. GottiBern (Eds.), Genre variation in business letters (pp.179-204 Bern): Peter Lang.

Gray, E. R., &Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.

Henry, A., & Roseberry, R. L. (1997). An investigation of functions, strategies and linguistic features of the introduction and conclusion of the essays. System, 25(4), 479-495.

Henry, A., & Roseberry, R. L. (1998). An evaluation of a genre-based approach to the teaching of EAP/ESP writing. TESOL Quarterly, Brief Reports and Summaries 32(1), 147-156.

Henry, A., & Roseberry, R. L. (1999). Raising awareness of the generic structure and linguistic features of the introductions and conclusions of essays. System, 25(4), 479-495.

Henry, A., & Roseberry, R. L. (2001). Using a small corpus to obtain data for teaching a genre. In M. Ghadessy, A. Henry, & R.L. Roseberry (Eds.), Small corpus studies and ELT: theory and practice. (pp. 93-113). Philadelphia: John Benjamins North America: Philadelphia.

Holms, R. (1997). Genre analysis and social sciences: An investigation of the structure of the research article dissertation sections in three disciplines. English for Specific Purposes, 16(4), 321-337.

Hyland, K. (1998). Exploring corporate rhetoric: Metadiscourse in the CEO's letter. Journal of Business Communication, 35(2), 224-244.

Jameson, D. A. (2000).Telling the investment story: A narrative analysis of shareholder reports. Journal of Business Communication, 37(1), 7-38.

Kloptchenko, A., Eklund, T., Karlsson, J., Back, B., Vanharanta, H., & Visa, A. (2004). Combining data and text mining techniques for analyzing financial reports. Intelligent Systems in Accounting, Finance & Management, 12(1), 29-41.

Kohut, G. F., &Segars, A. H. (1992). The President's letter to stockholders: An examination of corporate communication strategy. Journal of Business Communication, 29(1), 7-21.

Laurence, A. (2012). AntConc: A freeware concordance programe for windows (version 3.3.5w) [computer software]. Retrived July 1, 2012. Available from http://www.antlab.sci.waseda.ac.jp/software.html/

Li, F. (2010). The Information Content of Forward‐Looking Statements in Corporate Filings—A Naïve Bayesian Machine Learning Approach. Journal of Accounting Research, 48(5), 1049-1102.

Mobasher, A., Afida, M.A., Abdullah, F., & Chan, M.Y. (2013). Review of studies on corporate annual reports during 1990-2012. International Journal of Applied Linguistics and Literature, 2(2), 133-141.

Nickerson, N. & de Groot, E. B. (2005). Dear shareholder, dear stakeholder, dear stockholder: The business letter genre in the annual general report. In P. Gillaerts & M. Gotti (Eds.), Genre variation in business letters (pp.325-346). Bern: peter Lang.

Nwogu, K. N. (1991). Structure of science popularizations: A genre-analysis approach to the schema of popularized medical texts. English for Specific Purposes, 10(2), 111-123.

Nwogu, K. N. (1997). The medical research paper: Structure and functions. English for Specific Purposes, 16(2), 119-138.

Osman, H. (2004). Genre-based instruction for ESP. The English Teacher, 33, 13-29.

Osman, H. (2005). Structural organization and socio-cognitive strategies in university brochures: Implications for ESP. Unpublished Ph.D thesis. University of Malaya, Malaysia.

Osman, H. (2013). Pedagogical genre analysis: A module for copy-writing. English for Specific Purposes World, 13(37), 1-29.

Plung, D. L., & Montgomery, T. T. (2004). Professional communication: The corporate insiders’ approach. Canada: Thomson.

Ripken, S. K. (2005). Predictions, projections, and precautions: Conveying cautionary warnings in corporate forward-looking statements. University of Illinois Law Review, 2005(4), 929-988.

Rogers, P. S. (2000). CEO presentations in conjunction with earnings announcements extending the construct of organizational genre through competing values profiling and user-needs analysis. Management Communication Quarterly, 13(3), 426-485.

Salmani Nodoushan, M. & Montazeran, H. (2012). The book review genre: A structural move analysis. International Journal of Language Studies, 6(1), 1-30.

Schmitt, B. H., Simonson, A., & Marcus, J. (1995).Managing corporate image and identity. Long Range Planning, 28(5), 82-92.

Schröder, H. (1991). Subject-oriented texts: languages for Special Purposes and Text Theory. Berlin: Walter de Gruyter.

Smith, M., &Taffler, R. J. (2000).The chairman’s statement-A content analysis of discretionary narrative disclosures. Accounting, Auditing & Accountability Journal, 13(5), 624-647.

Spyropoulou, S., Skarmeas, D., &Katsikeas, C. S. (2010). The role of corporate image in business-to-business export ventures: A resource-based approach. Industrial Marketing Management, 39(5), 752-760.

Stanwick, P. A., & Stanwick, S. D. (1998). The relationship between corporate social performance, and organizational size, financial performance, and environmental performance: An empirical examination. Journal of Business Ethics, 17(2), 195-204.

Swales, J. M. (1990).Genre analysis: English in academic and research settings. Cambridge: Cambridge University Press.

Swales, J. M. (2004). Research genres: Explorations and applications. Cambridge: Cambridge University Press.

Thomas, J. (1997). Discourse in the marketplace: the making of meaning in annual reports. Journal of Business Communication, 34(1), 47-66.

Upton, T. A. (2002). Understanding direct mail letters as a genre. International Journal of Corpus Linguistics, 7(1), 65-85.




DOI: http://dx.doi.org/10.7575/aiac.ijalel.v.4n.1p.14

Refbacks

  • There are currently no refbacks.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

2012-2020 (CC-BY) Australian International Academic Centre PTY.LTD

International Journal of Applied Linguistics and English Literature

To make sure that you can receive messages from us, please add the journal emails into your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.